Q&A: Energy Buyer Transitioning Operations to Renewable Energy with Atlas

Renewable energy is becoming a key driver of business competitiveness. But how can companies implement changes that reduce operating costs while advancing sustainability through affordable solutions?

The adoption of renewable energy is accelerating rapidly. In 2023, renewables accounted for 86% of all newly added global power capacity. This growth is driven by governments and corporations’ decarbonization efforts to mitigate climate change and the falling costs of technologies—particularly wind and solar photovoltaics. In fact, 81% of new renewable installations that year were more cost-effective than fossil-fuel-based alternatives.

This context of growth and opportunity has led many industries to embrace renewable energy while simultaneously raising legitimate questions about the cost and logistics of integrating clean energy into their operations.

Atlas Renewable Energy compiled frequently asked questions from corporate leaders considering this transition to address businesses’ common concerns when developing their renewable energy strategy. The result is a realistic, data-informed conversation between a hypothetical skeptical CEO and a visionary clean energy expert at Atlas Renewable Energy—offering actionable insights and pragmatic solutions.

CEO: I’m considering transitioning my company to renewable energy, but I doubt its viability. Can it truly meet our energy demands?

Atlas Renewable Energy: This is a common concern among corporate leaders, and the answer is a clear YES: Renewable energy can be tailored to meet the energy demands of any enterprise. For context, according to IRENA, global renewable energy capacity reached a new record in 2023, with significant year-on-year growth. This demonstrates scalability and highlights the sector’s capacity to meet growing industrial energy demands.

In fact, the renewable energy market is projected to grow at a compound annual growth rate (CAGR) of 7.09% through 2029. 

Simply put, renewables are expanding rapidly enough to reliably support corporate energy requirements across varying scales and operational intensities.

CEO: That’s encouraging, but is clean energy truly reliable enough to ensure uninterrupted operations? I’m concerned that weather variability might cause disruptions.

Atlas Renewable Energy: Your concern is valid, but technological innovation has significantly improved the predictability and stability of renewable sources. Integrating battery energy storage systems (BESS) has revolutionized how we manage intermittency, enabling solar and wind energy to be delivered on demand, day or night.

For instance, Atlas Renewable Energy has secured battery storage and renewable energy supply contracts (PPAs) with Chilean companies requiring firm energy through our Desert BESS project.

Additionally, we leverage artificial intelligence and machine learning to optimize energy generation and distribution, ensuring reliability even under adverse weather conditions.

Battery storage technology has advanced to such a degree that its global capacity is expected to grow at an annual rate of 18.1%, from $14.4 billion in 2023 to $44.6 billion by 2030. This exponential growth underscores the market’s confidence in storage solutions as critical enablers of renewable energy reliability.

CEO: That sounds promising, but what about the costs? I must ensure that our investment won’t compromise our competitiveness.

Atlas Renewable Energy:  Economic sustainability is a cornerstone of successful renewable energy implementation, and it’s one of the greatest advantages.

Beyond reducing carbon footprints, renewables enhance competitiveness by offering lower energy costs and higher operational efficiency.

Consider this: the levelized cost of energy (LCOE) for solar and wind has dropped dramatically, making these sources competitive and often cheaper than traditional alternatives. In 2023, global photovoltaic energy costs were 56% lower than fossil fuel and nuclear-based generation costs. Since 2000, renewable energy deployment has saved the energy sector up to $409 billion in fuel costs worldwide.

Moreover, battery storage costs have plummeted—down approximately 89% from 2010 to 2023—a trend that continues. Global battery storage systems are projected to grow from $5 billion in 2022 to over $120 billion by 2030, fueled by favorable policies and technological advances.

CEO: Those figures are compelling. But how do they translate into tangible benefits for my business?

Atlas Renewable Energy: The benefits of transitioning to renewables are multifaceted:

1. Reduced Operating Costs: Long-term contracts allow you to lock in stable energy prices, shielding your business from fossil fuel market volatility and creating predictable cost structures for strategic planning.
2. Enhanced Corporate Reputation: Consumers increasingly favor companies demonstrating environmental responsibility. Behavioral shifts could reduce global greenhouse gas emissions by up to 70% by 2050, positioning early adopters for market leadership.
3. Regulatory Risk Mitigation: As climate regulations tighten, companies that adopt renewables are better positioned to comply and thrive under new frameworks, avoiding potential penalties and capitalizing on incentive structures.
4. Talent Attraction and Retention: According to Deloitte, 70% of employees say a company’s sustainability actions influence their decision to remain with their employer, making renewable energy adoption a competitive advantage in the war for top talent.

CEO: This certainly reframes the issue. How can we implement this transition effectively?

Atlas Renewable Energy: Implementation is a tailored process designed around the unique needs of your business. At Atlas Renewable Energy, we follow a comprehensive approach:

1. Initial Assessment: We evaluate your current energy consumption patterns and sustainability goals to establish a precise baseline for strategic planning.
2. Solution Design: We develop integrated, customized energy solutions. Our offering includes diverse contracting models and financial services to ensure cost savings and emissions reductions while optimizing your capital allocation.
3. Implementation: We manage the entire process, guiding you through the required regulatory approvals and handling system installation and commissioning with minimal disruption to your operations.
4. Monitoring and Optimization: We use advanced technologies to guarantee continuous, optimized system performance while providing actionable analytics demonstrating ROI and sustainability metrics for stakeholder reporting.

At Atlas Renewable Energy, we aim to effectively implement and ensure that the renewable energy transition addresses all your business needs while strengthening your competitive position in an increasingly carbon-conscious market.

CEO: This seems like a significant shift. How can I be confident that now is the right time to act?

Atlas Renewable Energy: Given current advancements, benefits, and available technologies, the time to act is now. Projections show that renewables will account for nearly 95% of new global power capacity additions in the coming years. 

Furthermore, with growing pressure from investors, customers, and regulators to address climate change, renewable energy represents a strategic opportunity for businesses to grow and future-proof operations. Early adopters are securing competitive advantages in both operational efficiency and market positioning that latecomers will find increasingly difficult to match.

Atlas Renewable Energy offers cutting-edge technology and deep knowledge of the Latin American energy landscape. Our expertise enables us to navigate regulatory and logistical challenges specific to the region—ensuring a seamless, successful transition for your company while maximizing both financial returns and sustainability outcomes.

CEO: You’ve answered many of my concerns. If I decide to explore this further, what is the next step?

Atlas Renewable Energy: We’re glad to hear that. The next step would be to schedule a detailed consultation, where we would:

• Conduct a thorough analysis of your energy needs and consumption patterns across all operational facilities.
• Evaluate potential cost savings and ROI specific to your operations, including sensitivity analyses for various market scenarios.
• Develop a phased implementation roadmap to minimize disruption while maximizing early financial and sustainability gains.
• Explore financing options tailored to your capital structure, including potential tax incentives and sustainable finance instruments.

At Atlas Renewable Energy, we focus on building long-term partnerships. Our mission is to enable your renewable transition and ensure that this transformation supports your company’s growth and competitiveness well into the future.

The renewable energy transition is not only an environmental decision—it’s a smart, forward-looking business strategy. With falling costs, increasing efficiencies, and growing regulatory support, companies that embrace clean energy are positioning themselves as industry leaders.

We invite you to join this energy revolution. Together, we can build a more sustainable and prosperous future for your company and the planet.

At Atlas Renewable Energy we have a WhatsApp channel ready to assist you. Through it, you can get quick answers to your questions. Contact us and discover how easy it is to connect with us!

This article was created in partnership with Castleberry Media. At Castleberry Media, we are dedicated to environmental sustainability. By purchasing carbon certificates for tree planting, we actively combat deforestation and offset our CO₂ emissions threefold.